As the Design System Lead at Publix Supermarket, I spearheaded the creation and implementation of the Publix Design Language, a comprehensive design system that has transformed the company's digital presence. I managed a team of 2, overseeing all aspects of the design system including documentation, Figma component design, Storybook integration, and technical oversight.

• Successfully rolled out the design system across all of publix.com, resulting in a seamless and consistent user experience.

• Drove significant increases in revenue attributed to the enhanced digital presence and user experience.

• Substantially improved core web vital scores and accessibility ratings, demonstrating a commitment to high-quality, user-friendly design.

• Positioned Publix Supermarket as a leader in retail digital innovation through the effective use of design systems.

• Led the development strategy of the Publix Design Language from its inception, crafting a cohesive and scalable design system.

• Managed and mentored a team of 2 designers, fostering a culture of innovation and collaboration.

• Oversaw the design and implementation of Figma components, ensuring high standards of design and functionality.

• Collaborated with cross-functional teams to align the design system with business goals, user needs, and technical requirements.

• Maintained a strong focus on improving web performance metrics, particularly core web vitals and accessibility standards.

In my role as UX Designer II at Electronic Arts, I was a pivotal member of the Design System team, contributing to the creation and maintenance of a design system that impacted products across the company. My work focused on designing user-centric experiences and facilitating the adoption of the design system.

• Improved the efficiency and consistency of product design and development across EA’s portfolio.

• Enhanced the user experience of the EA Desktop application through innovative design solutions.

• Contributed to the development and maintenance of the design system for EA products.

• Designed the User Profile and Healthy Play features for the new EA Desktop application.

• Led workshops to enhance onboarding for new designers and streamline the design process.

As a Senior UX Developer, I led the design efforts for a comprehensive redesign of Web Benefits Design’s suite of products, establishing a unified and efficient design system that facilitated rapid development and consistent user experiences.

• Streamlined the product development process, significantly reducing time-to-market for new features.

• Enhanced user experience across the suite of applications through a consistent and intuitive design language.

• Led the greenfield redesign of all company products, focusing on user experience and design efficiency.

• Established a componentized design system for quick iterations and consistency across applications.

At Florida Hospital, I oversaw the design of patient-centric applications and initiatives, including a patient portal and a Smart TV application, aimed at improving patient care and engagement.

• Launched innovative applications that improved patient care and engagement.

• Contributed to the hospital’s reputation for embracing digital innovation in healthcare.

• Led the design of the new patient portal and Smart TV applications to enhance patient experience.

• Facilitated design thinking exercises within the Florida Hospital Innovation Lab.

As the Head of UX & Design at Sailthru, I established foundational design systems and launched key tools that enabled clients to create dynamic, personalized campaigns across multiple channels.

• Established a pattern library to update the design aesthetic and improve customer experience.

• Launched a visual email building tool and a campaign creation tool for omni-channel personalization.

• Enhanced the client’s ability to create personalized, dynamic content across platforms.

• Improved the design process efficiency and consistency across Sailthru’s products.

In my role at Carbone Smolan Agency, based in the Greater New York City Area, I focused on wireframing, user testing, prototype development, and creating business requirement documents. My work, which extensively utilized skills in design thinking, mobile application design, and product design, ensured that project handoffs to the development team were smooth and comprehensive.

• Designed wireframes and prototypes to refine user interfaces, integrating mobile design principles to enhance application usability.

• Conducted user testing to validate design choices and improve product designs.

• Developed detailed business requirement documents, facilitating clear communication between design and development teams.

Collaborating closely with interdisciplinary teams at The College Board, I translated business strategies and user needs into compelling design solutions. My work involved the use of Axure for creating rapid prototypes, contributing to mobile and product design efforts that enhanced user experiences.

• Developed mockups, usage scenarios, and prototype specifications to guide the design process.

• Created rapid prototypes for user testing, and significantly improving the feedback loop and product development cycle.

As a Senior UX/UI Designer at YouVisit, I was tasked with the creation of wireframes, mockups, and rapid prototypes for current and new products, applying my expertise in mobile and product design to enhance user experience and interface design.

• Developed wireframes and mockups that laid the groundwork for intuitive user interfaces.

• Created rapid prototypes to expedite the product development process and improve application usability.

Leading the design team at Cyber2Media, I was responsible for the design and optimization of over 20 lead-generating websites, focusing on mobile design, product design, and user experience. My role also involved introducing multivariate testing and responsive design, significantly impacting the company’s bottom line.

• Directed the design team, prioritizing tasks to enhance site navigation and usability across multiple projects.

• Significantly increased conversions by 28% through the introduction of multivariate testing and the development of responsive site designs.

• Played a pivotal role in increasing mobile traffic and conversion rates by adapting sites to be more mobile-friendly.