Hi. I'm Nik.
I design products that are easy to use.
hello@nikw.co
hello@nikw.co
September 2018 - Present
Currently on the Design System team building out the design system and documentation to be used when building EA products.
As an user experience designer, I focus on creating world-class experiences for around-game experiences. I work closely on our latest iterations of products and services that span across EAs products.
Being an integral part of the design system team, I am responsible for creating, maintaining, and supporting all aspects of the design system.
Designed the User Profile for the new EA Desktop application.
Contributed significantly to the Healthy Play portion of the EA Desktop application, allowing parents and players to monitor their gameplay habits.
Led workshop where we focused on improving the onboarding experience for new designers using the design system, and establishing a system to consolidate similar experiences into a singular design system component.
Designed internal admin tools to make product maintenance and creation significantly more efficient.
January 2017 - March 2018
Led design effort for greenfield redesign of all current products including end user applications, client facing management tools, and internal admin applications; all within an agile development team.
Managed website redesign effort with a contracted external designer to quickly redesign corporate website.
Established a componentized design system to allow for rapid design and development iterations of new and existing features. This provided a consistent user experience across the suite of applications and reduced time to create supporting project documentation.
August 2015 - September 2016
Oversaw design of the new patient portal native mobile applications and responsive web application for patients to manage and understand their relationship with Florida Hospital.
Launched embedded patient scheduling application giving providers a tool to engage patients online.
Worked with TV manufacturer, Agile in-house development team, and contracted Agile development team to launch a Smart TV application to improve patient experience as well as improve patient quality of care.
Regularly brought into the Florida Hospital Innovation lab to help facilitate design thinking exercises with other departments of the hospital network.
March 2015 - August 2015
Established pattern library to quickly update an outdated design aesthetic without disrupting customer experience.
Launched visual email building tool to allow clients to create personalized emails while previewing and editing content dynamically pulled in from external sources.
Launched tool to create multivariate omni-channel campaigns where the client would have a consistent personalization experience across clients mobile apps, websites, email advertisements, and in-store experience.
July 2014 - March 2015
Oversaw UX for the website redesign for the Boston Consulting Group in which user engagement doubled after launch.
Led design and and UX effort for HR application for a major automotive manufacturer.
Established an innovative search-based navigation for Bryan Cave website redesign.
February 2014 - July 2014
Worked with multiple teams to create the online reporting tool to monitor SAT scores nationwide.
Designed tool for students to view their SAT scores, as well as identify problem areas and provide them with supplemental reading and exercises from the Khan Academy.
September 2013 - February 2014
Created the first iteration on the VR based virtual tour software using an Oculus Rift Development Kit 1.
Supported existing toolset with iterative UX and UI enhancements.
April 2012 - September 2013
Led all branding related to .xyz TLD launch including logo, website, printed marketing, and brand voice. .xyz is the most successful new level domain with more than 3,600,000 domain registration in the first 2 years.
Launched more than 30 lead-generation websites that had an average 28% increase in conversions.
Introduced company to multivariate testing, which led to a significant decrease in development costs while substantially increasing revenue.
Led redesign effort their highest traffic web property.